Enterprise 50: Puncak Generasi sets sights on foreign shores

Author: admin

30 Nov

Press Release
Source: NST - Business Times Online
By: M. Hamzah Jamaludin
Published: 30/11/2007

Enterprise 50: Puncak Generasi sets sights on foreign shores
The switchgear maker is now identifying Malaysian and foreign partners to market its products overseas

BEING the only ASTA-certified switchgear manufacturer on the east coast of Peninsular Malaysia, Puncak Generasi (M) Sdn Bhd is confident that it can penetrate foreign markets, especially the Middle East, by next year.

The company attained the ASTA (Association of Short-Circuit Testing Authorities) certification after sending its low-voltage (LV) switchgear assembly for full-type testing in Australia last year.

Incorporated in July 1991, the company specialises in manufacturing LV switchgear assemblies such as electrical switchboards, distribution panels, control panels and enclosures. It also provides servicing and site modification of such products.

“Obtaining the ASTA certification is a significant achievement as it has prompted the Public Works Department to upgrade Puncak Generasi into the III category, which means that we can build LV switchgear assemblies of any ampere,” Puncak Generasi director Fu Toi Ting told Business Times.

Fu, 59, is not a greenhorn as his family has been involved in the business for more than 30 years.

He teamed up with friend Tam Ah Chai to set up the Puncak Generasi plant in the Semambu Industrial Area in Kuantan 16 years ago.

“We are now identifying local and foreign partners to market our products overseas. It should not be a problem as our products are of international standard,” he said.

A Malaysian contractor has already installed two of the company ’s switchgear assemblies at their construction projects in Dubai in the United Arab Emirates, Fu added.

Puncak Generasi obtained ISO 9001:2000 certification two years ago. In May this year, it promoted its business through an associate company ’s website.

“We have received many enquiries from other countries, including the US, China, Bahrain and India,” Fu said.

He added that Puncak Generasi has the capability to serve local and foreign markets with the support of its 25 dedicated employees and modern machinery.

The company has invested more than RM1.5 million to acquire the latest machinery, including the AMADA turret punch machinery that cost RM1 million.

“We also do the testing at our plant, and the quality control aspect has won praises from our clients and the authorities.” Fu expects revenue to increase to RM2.5 million this year from RM2 million before. Net profit is expected to double once the company secures partnerships with local and foreign companies to help market its products.

To fulfil its corporate responsibility, the company takes in 20 trainees from various agencies every six months. It will double its intake next year.

“This is how we pay the goverment back for the help we have received, ” he said.